Best Of Storygeek.com
My last blog, storygeek.com, died a horrible death. I could only salvage a few entries and they are presented here. Enjoy!
While I was preparing for a presentation this week on women, food and magazine ads, I picked up a few women’s magazines like Good house Keeping, Ladies Home Journal and Redbook. I was pleased to see another round of Wii ads in them again targeting alpha moms. The print ad feature a woman named Linda Perry who is pictured with the wiimote and nunchuk in the boxing position. To me this is saying the most violent game in Wii Sports is still ok for “Mom” to play.
The ad pushes you to new site called mywiistory.com, where other Wii users (specifically alpha moms) can submit stories about how great the wii is. The stories are not posted automatically or anything close to real prosumer input but it is a start. The two existing stories, Linda Perry and Nancy Ponthier fit the Alpha Mom profile to a tee.
Again we also see the same ideas of non-violent, easy to use, communal and active being pushed. Nintendo knows exactly what it is doing with these ads and I am expecting to see this fall more Wii TV ads and coverage in the afternoon talkshow time slot.
What is missing here though is screen shots of the games themselves. All the pictures are from the point of view of TV itself. We see the characteristic movements of Wii players but we never see the screen or if we do it is very small. I wonder if the ads are trying to minimize the presence of TV to increase the idea the Wii is active or they want to minimize the whole idea of video game. The console itself is also rarely shown. Just smiling active families with the wiimotes in their hands.bad nh loan auto credit
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